Terms of Service

The following User Agreement (the “User Agreement”) for Lead Matrix, LLC, its subsidiaries and affiliates, (collectively “Lead Matrix”), describes the terms on which you may access and use our services. In order to become an Lead Matrix user, you must read and accept all of the terms and conditions of this User Agreement and the Privacy Policy. In the event of any inconsistency between the Lead Matrix Privacy Policy and this User Agreement, the User Agreement shall control. Nothing in this User Agreement shall be deemed to confer any third-party rights or benefits. If you do not agree to be bound by the terms of this User Agreement, you may not use nor access our services. We reserve the right to modify this User Agreement at any time, and without prior notice, by posting amended terms on this website. Your continued use of the Lead Matrix Service indicates your acceptance of the amended User Agreement.

Definitions and Interpretation

Client – Means a user that signs up for an advertiser profile, an “Client”

Banner – Means any ad promoting the products and/or services of the Client, which will (to the extent possible or desired) be personalized by the Lead Matrix Technology for each user.

Lead Matrix Account – Means the creation of one or more user accounts on the Lead Matrix platform.

Lead Matrix Network – Means a network of publishers, ad networks and ad exchanges that Lead Matrix uses for the display of Banners.

Lead Matrix Technology – Means technology that allows Lead Matrix to target and re/target users (based on their behavior) and display to them Banners.

Dynamic Ads – Means the ability to show personalized ads populated by data and images pulled from the Client’s website or provided to Lead Matrix by the Client in a data feed.

Client’s Content – Means images, graphics, text, data, link or other objects supplied by the Client to Lead Matrix for inclusion in the Banners.

Lead Matrix Platform – Means the Lead Matrix website and all the tools and capabilities the Client has access to including, creating, launching, monitoring, pausing and stopping a campaign.

Insertion Order – Means each service ordered by the Client (that was not launched by the Client themselves using the Lead Matrix Platform) indicates the type of service chosen, the duration of the service, the budget, the price and any other particular condition

Setting up the Service

The Client acknowledges and accepts the technical requirements and the specificity of the service prior to accepting the User Agreement. The Client commits to implement (and continually comply with) the technical requirements for use of the Lead Matrix Technology. These technical specifications include all of the following operations: i) including the tags supplied by Lead Matrix on the Client’s website; ii) supplying Lead Matrix with the catalogue files of the Client’s products and services (if applicable) for Lead Matrix to include in the Banners iii) supplying Lead Matrix with the Client’s logos for the Banners if Lead Matrix is involved in helping create the Banners. In case of delay in these operations due to the Client, Lead Matrix does not warrant the dates stated in the Insertion Order. Client shall not modify or attempt to modify the codes or any other program of the Lead Matrix Technology.

Display of the Banners

The Client acknowledges and accepts that the Banners are displayed on websites (accessible on any support) in accordance with the results of the Lead Matrix Technology and that Lead Matrix has an absolute discretion as to where (and how often) the Banners will be displayed within the Lead Matrix Network and that the Banners can be displayed next to direct or indirect competitors’ Banners. Lead Matrix reserves the right to make changes to the Lead Matrix Technology without notice or compensation to the Client and or for any reason to cease the display of the Banners. Lead Matrix uses best efforts not to display Banners on websites that are of pornographic, defamatory, obscene or illegal nature, and in the event Client notifies Lead Matrix in writing that the Banners are being displayed on such website, Lead Matrix will promptly remove the Banners.

Client Adjustments, Measurements and Performance

Lead Matrix measures, through its servers, the number of impressions and/or clicks and/or other indicators necessary for calculating the charges under this Agreement. Through an online interface, Client may access those statistics on a daily basis. The statistics are updated within a maximum delay of 48 hours. To access these measurements, Lead Matrix grants the Client access to the Lead Matrix Platform. The Client chooses its password and ID that are personal and confidential. The Client is responsible for the use and storage of its password and ID. Any loss or involuntary disclosure must be immediately notified in writing to Lead Matrix. The Lead Matrix Platform provides the Client with a great deal of transparency and control into making adjustments to their account and campaigns. Unless the Client enters into a Managed Service agreement with Lead Matrix where Lead Matrix is granted Client account and campaign control, any modifications the Client makes in setting up, budget adjustment, launching, pausing or stopping a campaign are the sole responsibility for the Client. Any charges or costs that are a result of changes made by the Client will be included in the Client’s regular bill and/or invoice from Lead Matrix.

Invoicing and Payment

Setting up an Account with Lead Matrix is free of charge. Lead Matrix has no required minimum spend for use of the Lead Matrix Technology (more advanced products such as Lead Matrix Dynamic Ads may come with additional costs and minimums which are outlined on Lead Matrix’s pricing.  All charges and invoices will be based on Lead Matrix’s measurements and tracking and not based upon those of Client or any other party. Should a Client pause a campaign or choose to close their account with Lead Matrix, the client may request a refund of any funds sitting in their account that remains after the campaign is paused. Requests for such funds must be made within 90 days of the pausing or closing of an account with Lead Matrix to be eligible for refund. Lead Matrix will credit or refund any amounts remaining on deposit if Client has met all commitments under this Agreement including complete payment for all Services. For Clients that have signed an IO with Lead Matrix, Lead Matrix shall send the Client a monthly invoice reflecting the amount owed by the Client to Lead Matrix. The Client acknowledges and accepts that Lead Matrix does not guarantee the budget set up in the Insertion Order will be reached. The Client shall pay the amounts set out in the invoices within 30 days of the date of the invoice. All payments to Lead Matrix shall be made in United States Dollars and are quoted exclusive of any value added tax which shall be payable at the time and in the manner required by law. Lead Matrix shall be entitled to charge interest on overdue amounts, from the due date up to the date of actual payment, at the annual rate of 10% above the base lending rate from time to time of Wells Fargo & Co., whether before or after any judgment. Any claim on the invoice can only be raised within one month of receipt.

Intellectual Property

Neither Party shall acquire any intellectual property right as a result of the Banner display on the supports and each Party remains sole owner of the intellectual property rights it owned prior to the conclusion of the Agreement. Lead Matrix is sole owner of the data collected from the Banner as a result of its Technology. The Client acknowledges that Lead Matrix has the right to use and disclose data derived from Client’s use of the Lead Matrix Service (i) as part of its business operations, as long as the use/disclosure of the aggregated data do not individually identify the Client and/or users, (ii) to operate, manage, test, maintain and enhance the Lead Matrix Service, Lead Matrix Technology and other Lead Matrix products, programs and/or services, and (iii) if required by court order or law. For the whole duration of the Agreement, the Client grants Lead Matrix a worldwide, royalty-free, transferable license to use, reproduce and represent the Client trademarks and logos, to display, reproduce, represent the Client Content and any other creative elements of the Banners (i) on all supports of the Lead Matrix Network, (ii) on all documentation promoting the Lead Matrix service. Lead Matrix shall seek prior authorization from the Client for any press release.


Lead Matrix gives no warranty or condition, express or implied, with respect to any matter and, in particular, but without limitation, expressly disclaims any warranties or conditions of non-infringement or the quality or fitness for any particular purpose of the Lead Matrix Technology, the Lead Matrix Network or any service provided under this Agreement. The Client warrants and represents to Lead Matrix that: (i) it has the right, power and authority to enter into this agreement and perform its obligations as set out herein; (ii) it has the right to provide the Client Content of the Banner to Lead Matrix for publication, without infringing any rights of any third party including, without limitation, intellectual property rights; (iii) the Client Content complies with the Interactive Advertising Bureau Guidelines Standards & Best Practices and all other applicable law, guidelines and industry codes of practice and any other regulations or statutes which may apply; (iv) the Client Content complies at all times with all applicable laws, statutes, statutory instruments, contracts, or regulations, advertising and marketing codes of practice in any of the jurisdictions where the banner is displayed; (v) the Client Content does not give access via hyperlinks to any website containing material that is obscene, defamatory or contrary to any applicable law or regulation; The Client shall defend, indemnify, and hold Lead Matrix harmless from and against any suit, proceeding, assertions, damage (direct or indirect), cost, liability, and expenses (including court costs and legal fees), incurred as a result of any breach of this clause or of any claim which if true would be a breach of clause.


Lead Matrix shall not be liable for any special, indirect, incidental, consequential, punitive or exemplary damages in connection with this Agreement, even if the Client has been advised of the possibility of such damages. Lead Matrix shall have no liability, for any failure or delay resulting from any event beyond the reasonable control of Lead Matrix including without limitation fire, flood, insurrection, war, terrorism, earthquake, power failure, riot, explosion, embargo. To the maximum extent permitted by the law, Lead Matrix’s liability under these Terms, for whatever cause, whether in contract or in tort, or otherwise, will be limited to general money damages and shall not exceed the amount corresponding to the last month invoiced to the Client.

Personal Data

The Client acknowledges and accepts to insert the Lead Matrix code and tags on its webpages. Any data received by Lead Matrix via the tags inserted on Client webpages will be used for performing the service and for no other purpose. Lead Matrix will collect and use these data in accordance with all applicable laws and regulations, including but not limited to laws governing privacy and data protection. The Client shall undertake to include on its website(s), a privacy policy that discloses that third parties may place anonymous cookies on the browsers of visitors to its website(s) and may send their own cookies to the visitors’ cookie file. These cookies will allow the Lead Matrix Technology to serve Banners. Each Banner will include a link that will include information for users on how to opt-out of being cookie retargeted.

Term and Termination

This Agreement shall apply as from the date of the creation of an Lead Matrix Account and shall expire i) upon the cancellation of the Clients Lead Matrix account either at the clients request or by Lead Matrix ii) on the date on which the total amount which the Client will pay to Lead Matrix for the Lead Matrix Technology as stated in an Insertion Order is exhausted. The Client may terminate the agreement with immediate effect by written notice to Lead Matrix: (i) if the other commits a material breach of any of its obligations under this agreement and in the case of a remediable breach, fails to remedy it within seven (7) days of the date of receipt of notice from the other specifying the breach and requiring it to be remedied; or (ii) on the occurrence of a Force Majeure Event that has continued for a minimum period of two months. Lead Matrix reserves the right to terminate the agreement with immediate effect at any time and for any reason. Expiration or termination (for any reason) of this Agreement shall not affect any accrued rights or liabilities which either party may then have nor shall it affect any clause which is expressly or by implication intended to continue in force after expiration or termination.


Each party undertakes that it will not at any time hereafter divulge or communicate to any person, except its professional representatives or advisers or as may be required by law or any legal or regulatory authority, the terms and conditions of his contract or any confidential information concerning the business.

No Assignment

The Client shall not without Lead Matrix’s prior written consent assign at law or in equity, sub-license or deal in any other manner with this contract or any rights under this contract, or sub-contract any or all of its obligations under this contract or purport to do any of the same.

Governing Law

This User Agreement shall be governed by and construed in accordance with the laws of the Commonwealth of Virginia without regard to conflict of laws principles.


  1. This Agreement may be amended only by a written agreement executed by an authorized representative of each party.
  2. The parties acknowledge and accept that electronic format shall be deemed an acceptable means of communication for the execution or sending of an Insertion Order or to modify the terms of an Insertion Order including its renewal.
  3. This Agreement constitutes the complete and entire agreement between the parties and shall supersede any and all other prior understandings, commitments, representations or agreements, whether written or oral, between the parties.
  4. If any provision of this agreement shall be found by any court or administrative body of competent jurisdiction to be invalid or unenforceable, such invalidity or enforceability shall no effect the other provisions of this agreement which shall remain in full force an effect.
  5. In no event will any delay, failure or omission (in whole or in part) in enforcing, exercising or pursuing any right, power, privilege, claim or remedy conferred by or arising under this agreement or by law, be deemed to be or construed as a waiver of that or any other right, so as to bar the enforcement of that, or any other right, power privilege, claim or remedy, in any other instance at any time or times subsequently.

General Information

Lead Matrix, Lead Matrix.com, Lead Matrix.net the Lead Matrix logo, and other Lead Matrix logos and names are trademarks of Lead Matrix, LLC You agree not to display or use these trademarks in any manner without Lead Matrix’s prior, written permission. The section titles of this User Agreement are displayed for convenience only and have no legal effect. Please send any questions or comments, or report violations of this User Agreement to:

Email: support@leadmatrix.net

Entire Agreement

This User Agreement constitutes the entire agreement between you and Lead Matrix and governs your use of the Lead Matrix Service, superseding any prior agreements between you and Lead Matrix.  See our Privacy Policy for related information.